高校图书馆阅读推广活动研究——以广西医科大学图书馆为例

Research on Reading Promotion Activities in University Library——Taking the Library of Guangxi Medical University as an Example

阅读推广是高校图书馆的主要服务内容之一,医学院校具有明显的学科特色,结合学科特色及读者阅读习惯开展有效的阅读推广活动是医学院校图书馆一直在探索的重要工作。文章以广西医科大学图书馆为例,在对医学院校图书馆读者行为数据分析的基础上,通过例举医学院校图书馆阅读推广服务的实例,总结分析现阶段医学院校图书馆阅读推广活动存在的问题,从阅读推广活动品牌化,依据医学院校学科特色进行阅读推广活动、创新阅读推广活动形式、提高读者参与度三方面讨论,为全面有效提升医学院校图书馆的总体阅读推广质量提供一定借鉴和参考。

Reading promotion is one of the main service contents of university library.Medical colleges and universities have obvious discipline characteristics.Carrying out effective reading promotion activities in combination with discipline characteristics and readers’reading habits is an important work that medical college library has been exploring.Taking the library of Guangxi Medical University as an example,based on the analysis of the reader behavior data of medical college library,this paper summarizes and analyzes the problems existing in the reading promotion activities of medical college library at the present stage by taking an example of the reading promotion service of medical college library.Based on the subject characteristics of medical colleges,the reading promotion activities,innovative forms of reading promotion activities,and improving readers’participation are discussed in order to provide some reference for comprehensively and effectively improving the overall reading promotion quality of medical college libraries.