旅游演艺传播优化研究——以开封市为例

Research on optimization of tourism performance communication-Taking Kaifeng as an example

文章从传播学角度构建旅游演艺的传播模型分析框架,以开封市为例,解析开封旅游演艺的传播现状及问题,在此基础上提出优化旅游演艺品牌传播的一般适用性对策,以探索旅游演艺品牌化传播、创新性发展的新动力。

This paper constructs the communication model analysis framework of tourism performance from the perspective of communication,takes Kaifeng city as an example,analyzes the current situation and problems of tourism performance communication in Kaifeng,and puts forward the general applicable countermeasures to optimize tourism performance brand communication,so as to explore the new driving force of tourism performance brand communication and innovative development.