养老服务与老年人邮轮旅游融合发展策略

The integrated development strategy of elderly care services and cruise tourism for the elderly

随着老龄化程度进一步加深,老年人旅游正在兴起。将养老服务和老年人邮轮旅游进行融合发展具有重要的意义。邮轮旅游企业要根据老年人的旅游需求开发相应的邮轮旅游产品和游览路线,增加旅游景点的文化性、生态性和休闲性;细分老年人邮轮旅游市场,加强市场营销;开发“老年团”,提供个性化服务;培养老年人邮轮旅游服务人才,完善“养老+邮轮旅游”服务设施建设,给老年人提供温馨的邮轮旅游体验。

With the degree of aging further deepened,tourism for the elderly is on the rise.It is of great significance to integrate elderly care services and cruise tourism for the elderly.Cruise tourism enterprises should develop corresponding cruise tourism products and tour routes according to the tourism needs of the elderly,and increase the cultural,ecological and recreational features of tourist attractions;subdivide the cruise tourism market for the elderly and strengthen marketing;develop the“elderly group”to provide personalized services;cultivate cruise tourism service talents for the elderly,improve the construction of“elderly care+cruise tourism”service facilities,and provide the elderly with a warm cruise travel experience.