韶山红色景区智慧化旅游发展的思考

Thoughts on the intelligent tourism development of Shaoshan red scenic spot

在科学技术水平不断提高的背景下,“景区智慧化”已经成为旅游发展的一个新趋势。韶山红色景区拥有得天独厚的红色旅游资源,但随着游客经验不断丰富,外部发展驱动力开始弱化,景区发展进入了“瓶颈期”。基于此,韶山红色景区若提升景区智慧化水平,将可以更好地提高景区管理效率、优化旅游服务能力,深化营销内容,使得韶山红色景区迸发新活力,促进红色旅游更加持续、健康地发展。

Under the background of the scientific and technological level enhances unceasingly, scenic spots with intelligence has become a new trend of tourism development.Shaoshan red scenic spot has advantaged red tourism resources, however, it has entered bottleneck because of the continuous enrichment of tourists’ experience and the weakening of external development drivers.Based on this, if Shaoshan red scenic spot improves the intelligent level, it will be better to improve the management efficiency of scenic spot, optimize the ability of tourism service, deepen the marketing content, make Shaoshan red scenic spot burst out new vitality, and promote the development of red tourism more sustainable and healthier.