商业开发与多元嵌入:国外足球联赛的治理经验及对中超联赛的启示

Business development and multi-element embedded:the management experience of foreign football league and the reference to the management of Chinese Super League

分析了国外职业足球背后隐藏的数据问题和深层次逻辑,揭示了国外足球联赛的治理经验。阐述了"五大联赛"成熟的商业开发,保障联赛可持续发展:出色的转播权营销成绩彰显联赛的品牌价值,商业运营已成为优质俱乐部的重要战略,扎根球迷挖掘需求助力比赛日收入;多元嵌入与平等协作的现代化管理显著提升职业足球治理能力:球迷参股丰富联赛治理方式,联盟嵌入提升联赛运营与管理水平,政策支持与市场监督为职业化进程保驾护航。构建了中超联赛治理新框架——多元嵌入提升治理能力,商业开发保障投产平衡,打造基于"平等协作"理论下多元主体嵌入联赛治理新体系,从而保障中超联赛创新商业开发新模式。

This paper analyzes the data problems and deep logic hidden behind foreign professional football,and reveals the governance experience of foreign football league. The mature commercial development of the"five leagues"ensures the sustainable development of the league:excellent broadcast marketing results highlight the brand value of the league,and the development of commercial operation has become an important strategy for high-quality clubs,taking root in the diversified demands of fans to boost match day income;The modern management of multi-elements embed in and equal cooperation significantly improves the governance ability of professional football:the fans’ participation enriches the governance mode of the league;the embedding of professional leagues enhance the operation and management level of the league;the government’s policy support and market supervision escort the professionalism process. Based on this,this paper constructs a new governance framework of the Chinese Super League——multiple embedding to improve governance ability and commercial development to ensure the balance of production. It also creates a new governance system based on the theory of"equal cooperation"with multiple subjects embedded in the league,so as to ensure the Chinese Super League to innovate a new model of business development.