“农产品+直播”发展对策研究

Research on the Development Strategy of “Agricultural Products+Live Broadcast”

我国地大物博,农产品品类众多,但是由于传统流通模式的局限性,导致农产品存在销售难的问题,在这种情况下就需要进行改变和创新,"农产品+直播"创新了农产品的销售方式,在帮助农民稳定收入、激发农业发展的活力、促进农村经济发展等方面发挥了巨大的作用。列举"农产品+直播"的三种模式,总结农产品以网络直播形式进行销售的优势和不足之处,并根据目前存在的问题提出相应的对策,即推动当地特色农产品品牌建设,完善农村基础设施,突出农民的主体地位。

China is rich in land and resources,and there are many kinds of agricultural products.However,due to the limitations of traditional circulation mode,it is difficult to sell agricultural products.In this case,we need to change and innovate.“Agricultural products+live broadcast”innovates the sales mode of agricultural products,and plays a great role in helping farmers stabilize their income,coruscate the vitality of agricultural development,and promote rural economic development Firstly,three modes of“agricultural products+live broadcast”are listed,then the advantages and disadvantages of online live broadcast of agricultural products are summarized,and finally the corresponding countermeasures are put forward according to the existing problems,That is to promote the brand construction of local characteristic agricultural products,improve rural infrastructure and highlight the dominant position of farmers.