主观感知对研究者科学数据共享意愿的影响--基于心理账户理论

Effects of Subjective Perception on Scientific Data Sharing Willingness:Based on Mental Accounting Theory

[研究目的]探讨研究者面对不同数据共享对象时的共享意愿及主观感知对其影响,为数据共享实践提供建议。[研究方法]运用心理账户理论讨论研究者面对熟人和陌生人时的科学数据共享收益(学术收益和情感收益)、共享风险和控制感的主观感知对共享意愿的不同影响程度。[研究结论]在熟人之间共享数据时,研究者形成了以情感为导向的心理账户,从而促进了数据共享意愿;在陌生人之间共享数据时,研究者形成了以利益为导向的心理账户,从而降低了数据共享意愿。

[Research purpose]To explore the sharing willingness of researchers faced different data sharing objects and discuss the influence of subjective perception,provide suggestions for data sharing practices.[Research method]Using the mental accounting theory,the paper discusses the different effects of the researchers'sense of scientific data sharing benefits(academic benefits and emotional benefits),sharing risk and control on the willingness to share when researchers face acquaintances and strangers.[Research conclusion]When data has been shared among acquaintances,researchers form emotional-oriented mental accountings,which will promote the willingness to share data;when data has been shared among strangers,researchers form benefit-oriented mental accountings,which inhibit the willingness to share data.