全域旅游视角下新吴文化旅游发展研究

Study on the Development of Xinwu Cultural Tourism from the Perspective of Regional Tourism

深度挖掘吴文化人文底蕴与当代价值,推动吴文化创意产业与旅游资源有机融合发展,是展现新吴文化旅游特色魅力的关键所在。文化底蕴深厚、文旅资源丰富让作为吴文化发源地的新吴具备一定的文化旅游发展优势。但是新吴文化旅游发展面临吴文化宣传力度不足、吴文化创意有待挖掘等挑战,在全域旅游理念下提出相应的应对策略,以期为新吴全力打造华东最具特色的文化旅游提供参考。

The key to show the special charm of Xinwu cultural tourism lies in the deep excavation of wu cultural humanistic deposits and contemporary value,and the organic integration of wu cultural creative industry and tourism resources.Profound cultural deposits and rich cultural and tourism resources make Xinwu,as the birthplace of Wu culture,have certain advantages in the development of cultural tourism.However,the development of Xinwu cultural tourism is faced with such challenges as the lack of propaganda of Wu culture and the need to explore the creativity of Wu culture.Based on the concept of comprehensive tourism,the corresponding countermeasures are put forward in order to provide reference for Xinwu to build the most distinctive cultural tourism in East China.