新媒体时代非物质文化遗产展览馆的文化传播研究

On the Cultural Communication of Intangible Cultural Heritage Museums in the Era of New Media

非物质文化遗产(简称"非遗")展览馆是一个地区非物质文化遗产对外展示和传播的主要文化场所,对非遗的保护和传承具有非常重要的意义。由于非遗的活态性和流变性的特性,传统的静物展陈方式很难展示出非物质文化遗产的全貌。随着新媒体技术的蓬勃发展,新媒体以其交互性、共享性、时效性和跨时空等优势在非遗的活态性展示和互动性传播方面发挥着巨大的作用。本研究通过问卷调查的方式,从非遗展览馆和受众两个方面,分析非遗展览馆的新媒体文化传播现状,针对其传播方式单一、传播内容不足、信息更新不及时等问题,提出相应的新媒体传播体系构建策略,加强新媒体在非遗展览馆信息传播中的应用,为非遗展览馆的新媒体传播提供借鉴。

Intangible cultural heritage(ICH) museums are the major cultural venue for the presentation and communication of the local ICH and are of great importance to the protection and inheritance of the ICH. Due to its active and changing nature, displaying the ICH as a still life is hard to show its characteristics. The flourishing New Media plays an important role in the active display and interactive communication of the ICH with its advantages of interactivity, sharing, synchronicity, and timelessness/placelessness. This article studies the New Media communication of the ICH museums from the perspectives of museums and audience through questionnaires, finds out problems such as monotonous expression, meager contents, and outdated information, and purposes new strategies for the framework and application of New Media communication of the ICH museums, providing examples for related fields.