冬奥会对举办城市国际关注度的影响——基于谷歌趋势分析

The impact of hosting the winter Olympics on the city’s international attention——Based on Google trends analysis

本文运用文献资料法、数理统计法等,以温哥华、索契、平昌三座城市举办冬奥会期间的国际关注度为研究对象,分析冬奥会对举办城市国际关注度的影响。结果表明:(1)冬奥会可以增强举办城市的国际关注度,并产生脉冲式影响;(2)冬奥会对提升举办城市国际关注度的时效性较短,且较为集中,关注度呈抛物线状。据此提出举办北京冬奥会提升城市国际关注度的策略:(1)形成品牌效应赛事,助力城市形象提升;(2)打造城市名片,创造冬奥记忆;(3)将冬奥会对全球的吸引力转化成对北京的国际关注度。

This paper uses the method of literature and mathematical statistics to study the international attention of Pyeongchang,Sochi and Vancouver during the winter Olympics,and analyzes the influence of the recent three winter Olympics on the city’s international attention.The results show that:(1)Hosting the winter Olympic Games can enhance the international attention of the city and produce a pulse impact;(2)Hosting the winter Olympics has timeliness and concentration on the city’s attention,and the attention is parabolic.The author believes that the influence of China’s hosting of the winter Olympics on the promotion of the city’s international attention and countermeasures are as follows:(1)to form a brand effect event to help improve the image of the city;(2)create the city name card and create the memory of the winter Olympics;and(3)turn the global appeal of the winter Olympics into international attention for Beijing.