农产品电商质量安全管控必要性、作用机制及效果评价探究

Research on the necessity,mechanism and effect evaluation of agricultural product e-commerce quality and safety control

农产品电商逐渐成为农产品流通的重要渠道之一,其质量安全问题一直备受社会各界关注。现有关于农产品电商质量安全的研究尚处于初探阶段,研究方法主要以定性论述和案例研究为主。本文从农产品电商质量安全与相关利益主体关系入手,对农产品电商质量安全管控的国内外相关文献进行梳理,归纳总结农产品电商质量安全管控的重要性与必要性、农产品电商管控作用机制、管控措施和管控效果评估等内容,认为电商平台应充分利用自身优势和社会多方资源,一方面应与供应链上游建立利益联结的契约关系,提高产品质量;另一方面应通过信息传递等完善消费者信任机制,提高消费者认知和认可,从而实现农产品电商可持续发展。未来研究重点可着力于构建农产品电商质量安全管控评价指标体系、比较不同管控模式的作用效果及发展趋势、深入研究农产品电商的管控效率及经济效应等。

E-commerce has gradually become one of the important channels for the circulation of agricultural products,the quality and safety of fresh food issues have always attracted attention from all communities.The existing research on the quality and safety of agricultural product e-commerce is still in the preliminary stage,the research methods are mainly based on qualitative discussion and case study.This paper sorted out the relevant literature on quality and safety management and control of agricultural products e-commerce at home and abroad,and summarized the importance and necessity of the quality and safety control of agricultural products e-commerce,as well as the function mechanism,measures of the control and control effect evaluation of agricultural e-commerce starting with the relationship between the quality and safety of agricultural products e-commerce and relevant stakeholders,it is believed that the e-commerce platform should make full use of its own advantages and social resources,on the one hand,it should establish the contract relationship of benefit connection with the upstream of the supply chain to improve product quality;on the other hand,it should improve consumer trust mechanism through information transmission and improve consumer awareness and recognition,so as to achieve long-term sustainable development of fresh food e-commerce.We can focus on the construction of evaluation index system of quality and safety control of agricultural products e-commerce,comparison of the effect and development trend of different management and control modes,the management and control efficiency and economic effect of agricultural e-commerce in further study.