摘要
文章通过眼动追踪和深度访谈法,进行女性阅读HPV科普图像的接收研究,揭示这一群体阅读HPV科普图像的微观认知过程,并在此基础上探寻大众媒体的健康科普图像生产策略问题。本文分析了形象性策略、标记性策略、图表信息调整策略三组不同类型的HPV新闻科普图片的视觉形象的说服效果与作用。最后,基于现有研究为大众新闻类媒体的视觉健康科普创作提出建议:从受众出发,以社会互动的视角来开展图像生产;采纳再现"现实主义"的科学图像生产策略,提高科学知识编码解码的有效性。
Through conducting eye-tracking experiments and in-depth interviews,this paper presents a study on the reception of popular science images of HPV among female audience,the results of which reveals the micro-cognitive process of reading popular science images of HPV and explores the production strategy of health popular science images by mass media.This paper analyzes the persuasion effect and effect of visual image of three groups of different types of popular science pictures:visualization strategy,"marking"strategy,and graphic information adjustment strategy.Finally,based on the existing research,suggestions are put forward for the visual health popularization of mass news media.For one thing,image production should be carried out from the perspectives of the audience and social interaction;for another,the effectiveness of scientific knowledge encoding and decoding can be improved through adopting the scientific image production strategy of"realism"representation.
作者
张晓雨
陶然
陈静茜
Zhang Xiaoyu;Tao Ran;Chen Jingxi(Beijing Jiaotong University,Beiing 100044;Peking University,Beijing 100871)
出处
《科普创作评论》
2021年第4期43-51,共9页
Science Writing Review
基金
中央高校基本科研业务费专项资金资助“患者中心的医患沟通(PCC)背景下的患者赋权及影响因素研究”(2021JBW104)
中国医学科学院医学与健康科技创新工程协同创新团队项目(2017I2M3014)。
关键词
健康科普策略
图像生产
HPV疫苗
眼动追踪
视觉说服
health science popularization strategy
image production
HPV vaccine
eye tracking
visual persuasion
