模因理论下“老铁”探究

A Memetic Study of“Laotie”

针对“老铁”这一语言传播现象,从模因论概念和模因周期理论角度分析“老铁”的来源及其复制、传播和语义演变的过程,并探讨其成为强势模因的外部环境和内在生成机制。“老铁”成为强势模因的外部环境有两点:一是社会称谓语竞争激烈,但有时又无称谓语可用的情况;二是经济原因,内部生成机制主要为“老铁”语言模因本身的信息元表征能力和人们的从众心理取向。

Based on the concepts of memetics and the life cycle of meme,this paper makes a study on the language transmission phenomenon—“Laotie”,analyzes the origin of the term,its replication and transmission and semantic evolution,and explores its external environment and internal mechanisms of being a successful meme.There are two external circumstances for"Laotie"to become a strong meme,one lies in lack of suitable terms of address even in the fi erce competition of social terms of address,and the other is the economic reason.The internal mechanisms are mainly the representation ability of information element regarding the language meme of“Laotie”and people’s conformity psychological orientation.