学习导向、大数据能力与商业模式创新:产业类型的调节效应

Learning Orientation,Big Data Capability and Business Model Innovation:Moderating Effect of Industry Type

在大数据时代,商业模式的创新与变革成为必然。本文运用学习导向和动态能力相关理论,对学习导向、大数据能力与商业模式创新之间的直接关系以及大数据能力在学习导向与商业模式创新中的中介效应展开研究,并考察产业类型的调节效应。结果表明:学习导向和大数据能力与商业模式创新显著正相关;学习承诺、共享愿景以及开放心智与大数据感知识别能力、大数据整合能力显著正相关;学习承诺和深度分析与洞察能力之间显著正相关,但共享愿景、开放心智和深度分析与洞察能力没有显著关系;大数据能力在学习导向与商业模式创新关系中具有中介作用,呈现出学习导向→大数据能力→商业模式创新的路径机制;产业类型对学习导向与大数据能力、大数据能力与商业模式创新具有调节作用,但对学习导向与商业模式创新之间的关系不具有调节效应。

In the big data era,innovating and transforming business model has become a must.Applying theories of learning orientation and dynamic capabilities,this paper studies the direct relationship among learning orientation,big data capability and business model innovation as well as the mediating effect of big data capability on learning orientation and business model innovation,and tests the moderating effects of industry type.The results are as follows:(1)learning orientation and big data ability are significantly positively correlated with business model innovation;(2)all dimensions of learning orientation are significantly positively correlated with big data perception and integration capability;(3)learning commitment is positively correlated with in-depth analysis and insight capability,but shared vision and open mind have no significant correlation with in-depth analysis and insight capability;(4)big data capability plays a mediating role between learning orientation and business model innovation and displays a path from learning orientation to big data ability to business model innovation;(5)industrial type shows a moderating effect both on the relationship between learning orientation and big data capability and on the relationship between big data capability and business model innovation,but has no moderating effect on the relationship between learning orientation and business model innovation.