基于媒介融合的数字阅读推广模式研究

Digital Reading Promotion Mode Based on Media Integration

【目的/意义】数字阅读逐渐成为文化传播的新途径,推动中国经济水平迅速发展的新能量。【方法/过程】通过对媒介阅读状况及媒介融合现状的分析,进一步梳理了数字阅读推广的发展前景,进而归纳总结了数字阅读推广模式。【结果/结论】确定了媒介融合视角下的网络知识社区推广、微博推广、微信推广和短视频推广四种数字阅读推广模式。【创新/局限】本文只是从理论层面分析了数字阅读推广的相关概念、现状及前景,缺少系统的理论体系构建,在以后的深入研究中将逐步完善。

【Purpose/significance】digital reading has gradually become a new way of cultural communication and a new energy to promote the rapid development of China’s economic level.【Method/process】through the analysis of the current situation of media reading and media integration,this paper further combs the development prospect of digital reading promotion,and then summarizes the promotion mode of digital reading.【Result/conclusion】four digital reading promotion modes are determined from the perspective of media integration:network knowledge community promotion,microblog promotion,wechat promotion and short video promotion.【Innovation/limitation】this paper only analyzes the relevant concepts,current situation and prospects of digital reading promotion from the theoretical level,lacking the construction of systematic theoretical system,which will be gradually improved in the future in-depth research.