基于区块链技术的社交网络舆情风险管理掣肘与纾解

Constraints and Relief of Social Network Public Opinion Risk Management Based on Blockchain Technology

【目的/意义】通过构建区块链社交网络舆情风险管理纾解对策,对于创造良好网络环境,提升网络舆情治理效能以及应对网络风险复杂局面提供可行性方案。【方法/过程】本研究立足区块链理念与技术,分析社交网络舆情风险管理概念框架,指明社交网络舆情风险现存问题,进一步探究区块链技术下社交网络舆情治理与纾解机理,建立社交网络舆情管理系统模型,并从技术推进、多方协作、媒体引导等层面探究防控社交网络舆情风险的密钥。【结果/结论】区块链技术对社交网络舆情风险治理、提高舆情信息传播质量具有积极作用,为营造健康、安全共享等网络社交生态系统提供诸多可能性。【创新/局限】本文构建的区块链社交网络舆情管理模型是一个初步的设想,没有考虑信息存储的上限,下一步研究工作是提升区块链社交网络舆情管理系统的兼容性和数据采集的标准化,为区块链社交网络舆情管控提供参考。

【Purpose/significance】By constructing the public opinion risk management and mitigation countermeasures of blockchain social network,it provides a feasible scheme for creating a good network environment,improving the governance efficiency of network public opinion and coping with the complex situation of network risk.【Method/process】Based on the blockchain concept and technology,this study analyzes the conceptual framework of social network public opinion risk management,points out the existing problems of social network public opinion risk,further explores the governance and relief mechanism of social network public opinion under blockchain technology,establishes a social network public opinion management system model,and from the aspects of technology promotion,multi-party cooperation Explore the key to prevent and control the public opinion risk of social networks at the level of media guidance.【Result/conclusion】Blockchain technology plays a positive role in social network public opinion risk management and improving the dissemination quality of public opinion information,and provides many possibilities for building a healthy,safe and shared network social ecosystem.【Innovation/limitation】The blockchain social network public opinion management model constructed in this paper is a preliminary idea without considering the upper limit of information storage.The next research work is to improve the compatibility of blockchain social network public opinion management system and the standardization of data collection to provide reference for social network public opinion management and control based on blockchain.