广播电视与新媒体融合发展的有效路径

An Effective Path for the Integrated Development of Radio and Television and New Media

随着时代的发展,以互联网为基础的新媒体越来越被广泛使用,广播和电视作为传统媒体逐渐接近互联网。在当前时代,如果传统媒体想提高其核心竞争力和在媒体市场的位置,就必须融入新媒体。目前,广播电视与新媒体的融合是一种不可避免的趋势,也是扩大媒体渠道和覆盖率的最有效工具。本文主要讲述了新媒体的特点,并且通过分析广播电视的发展现状提出了与新媒体融合发展的路径。

With the development of the times,internet-based new media are more and more widely used.Radio and television,as traditional media,are gradually close to the Internet.In the current era,traditional media must integrate into new media if they want to improve their core competitiveness and position in the media market.At present,the integration of radio and television and new media is an inevitable trend,and it is also the most effective tool to expand effective media channels and coverage.This paper mainly describes the characteristics of new media,and puts forward the path of integrated development with new media by analyzing the development status of radio and television.