上市公司业绩“爆雷”原因及对策研究--以A公司为例

Research on the Causes and Countermeasures of Listed Companies'Performance“Thunder”--Take Company A as an Example

近年来,从上市公司的年报业绩中可以发现,多家上市公司业绩由预告盈利变为实际巨亏,严重损害了投资者的利益,扰乱了资本市场的运行秩序,影响了上市公司和证券市场的稳定、健康发展。业绩爆雷已成为全社会关注的焦点,研究业绩爆雷的原因及治理对策已成为当务之急。素有“药中茅台”之称的A公司一直是资本市场公认的“白马股”,然而一直倡导价值回归并不断提价的A公司在2019年7月出现了近12年来的首次业绩下滑,给投资者和广大股民造成了损失。基于此,文章运用财务报表分析技巧探讨A公司业绩爆雷的原因,分析其发展中存在的风险及问题,并提出相应对策,以期能够为同行业的其他企业制定发展战略规划提供借鉴。

In recent years,from the annual report performance of listed companies,it can be found that the performance of many listed companies has changed from forecasted profits to actual huge losses,which has seriously damaged the interests of investors and disturbed the operation order of the capital market,and affected the stable and healthy development of listed companies and even securities market.Performance“Thunder”have become the focus of the whole society.It is urgent to study the causes and Countermeasures of performance“Thunder”.Company A,known as“Maotai in medicine”,has always been recognized as a“white horse stock”in the capital market.However,company A,which has always advocated value return and continuous price increase,experienced its first performance decline in nearly 12 years in July 2019,causing losses to investors and shareholders.Based on this,this paper uses financial statement analysis skills to explore the reasons for the performance“Thunder”of company A,analyze the risks and problems existing in its development,and put forward corresponding countermeasures,hoping to provide reference for other enterprises in the same industry to formulate development strategic planning.