刍议老龄受众药品包装的人性化设计

On Humanized Design of Drug Packaging for the Aged Audience

该文首先对目前市场上老龄受众的常用药品类型与常见药品包装形式进行总结,在此基础上对老龄受众的生理特征与心理特征进行分析,结合国家相关法律法规,结合老龄受众行为特征进行人性化的药品包装设计,针对生理特征的药品包装设计分为视觉传达和语境表达,针对心理特诊的药品包装设计包括色彩与图案搭配等,从形式、功能与伦理等方面进行人性化的老龄受众药品包装设计,旨在突出设计人性化,在保证药品正常药理特性的情况下更符合老龄受众特征。

In this paper,first of all,it summarizes the types of commonly used drugs and common drug packaging forms for the aged audience on the current market.On this basis,it analyzes the physiological and psychological characteristics of the aged audience.Humanized drug packaging design is carried out in combination with relevant national laws and regulations and the behavioral characteristics of the elderly audience.The drug packaging design for physiological characteristics is divided into visual communication and contextual expression.The drug packaging design for psychological special diagnosis includes color and pattern matching,and humanized drug packaging design for the elderly audience from the aspects of form,function and ethics.It aims to highlight the humanization of design and more meet the characteristics of the elderly audience under the condition of ensuring the normal pharmacological characteristics of drugs.