小岗村红色旅游产品创新研究

Research on the Innovation of Red Tourism Products in Xiaogangcun

随着红色旅游业的快速发展,红色旅游产品关注度不断提升。通过SWOT分析法分析小岗村创新红色旅游产品存在的优势、劣势、机遇和挑战,深挖红色文化内涵,创新红色旅游产品,融入高科技VR虚拟科技术、新媒体等现代信息技术,开发体验式、研学式等带有“小岗精神”元素的系列产品,打造环境优美、宜居宜游、寓教于乐的小岗红色文化旅游景区。

With the rapid development of red tourism,the awareness of red tourism products has been improving.This paper uses SWOT analysis to analyzes the advantages,disadvantages,opportunities and challenges of innovative red tourism products in Xiaogangcun,explores the connotation of red culture,innovates red tourism products.Modern infomation technologies such as VR and new media are proposed to develop experiential,research and other series of products with"Xiaogang spirit"elements,and create a Xiaogang red culture scenic spot with beautiful environment,livable and suitable、teaching and entertainment.