专业化·互联化·平台化:5G时代县级融媒体深度融合发展路径

Specialization,Interconnection and Platform:An Analysis on the Development Path of Deep Integration of County-level Convergence Media in the 5G Era

推动县级融媒体深度融合发展是加强和改进新闻舆论工作的现实需要,也是完善国家治理体系和提升国家治理能力的必然要求。5G技术的应用为推动县级融媒体深度融合发展创造了历史性机遇。以增强型移动宽带、低功耗大连接、高可靠低时延等为特征的5G技术对媒体融合会产生革命性影响。这种影响主要体现在生产流程重塑、呈现方式升维、用户需求预知、媒介场域扩张四个方面。在5G时代,专业化、互联化和平台化将成为县级融媒体深度融合发展的必由之路。要真正实现此"三化"发展,县级融媒体建设应该解决好思维转型、破圈融合和平台治理三个关键问题,即要避免智能技术与专业理念的脱钩,打破连接至上与技术壁垒的迷关以及规制权利博弈与隐私使用的问题。

Promoting the development of deep integration of county-level convergence media is not only the realistic need to strengthen and improve the news and public opinion work,but also the inevitable requirement to improve the national governance system and enhance the national governance capacity.The application of 5 G technology has created a historic opportunity to promote the deep integration of county-level convergence media.5 G technology,which is characterized by enhanced mobile broadband,low power consumption,large connection,high reliability and low delay,has a revolutionary impact on media integration.The impact is mainly reflected in the following four aspects:the reshaping of production process,the upgrading of presentation mode,the prediction of user demand and the expansion of media field.In the 5 G era,specialization,interconnection and platform will become the only way for the deep integration of county-level convergence media.In order to realize the development in the three aspects,the construction of convergence media at the county level should solve three key problems of transformation,circle-breaking integration and platform governance.It is necessary to avoid the decoupling of intelligent technology from professional ideas,to break the puzzle between connection supremacy and technical barriers,and to regulate the game of rights and the use of privacy.