浅析印尼乘用车市场现状及发展趋势

Analysis of Current Situation and Development Trend of Indonesian Passenger Car Market

印尼作为世界第四大人口国,是重要的汽车新兴市场、潜力市场。目前印尼乘用车市场主要以轿车、MPV、SUV等几大细分为主。由于其特有的经济文化特点,主流乘用车多为7座MPV,市场份额约30%;近年来依靠造型、配置、舒适性等优势,SUV车型逐步获取市场份额,是当前最具成长性的细分;同时随着经济的发展,科技的进步,印尼汽车市场也呈现出也一定程度的智能化、电动化趋势,混合动力、纯电动汽车有望成为新的搅局者。

As the fourth most populous country in the world,Indonesia is an important emerging market and potential market for automobiles.At present,the Indonesian automobile market is dominated by car,MPV and SUV.Due to its unique economic and cultural characteristics,the mainstream passenger cars are mostly 7-seater MPV,with a market share of about 30%.In recent years,SUV models have gradually gained market share by relying on advantages such as shape,configuration and comfort,which is the most growing segment at present.At the same time,with the development of economy and the progress of science and technology,the Indonesian automobile market also shows an intelligent and electric trend.