基于政府回收处理基金的O2O在线回收企业回收再售策略研究

The Recycling and Resale Strategies of the Online Recycler Based on Government Fund Policy

研究了政府处理基金对O2O在线回收企业回收再售策略的影响,研究发现:当政府对制造商征收的处理基金较低时,随着补贴水平的增大,在线回收企业回收再售策略依次为:部分回收全部再售、部分回收部分再售、部分回收无再售以及全部回收无再售。若处理基金征收额度进一步增大,则部分回收部分再售策略将分化为部分回收部分再售和全部回收部分再售;而部分回收无再售策略将转变为全部回收无再售。当政府处理基金较高时,在线回收企业选择全部回收,但再售策略随政府补贴的增大依次为:全部再售、部分再售和无再售。进一步分析发现,制造商与在线回收企业利润都在政府处理基金较低,而补贴水平较高的全部回收无再售策略下取得全局最优,此时回收量也最大。此外,还发现政府处理基金和补贴会对消费者剩余造成负面影响。

With the rapid development of internet, some companies, like aihuishou(www.aihuishou.com), huishouge(www.huishouge.cn), yijiwang(www.58 yiji.com) and so on can collect the waste products from the consumers through the online channel. Online recycling in O2 O(Online and Offline) has a key different from the traditional wisdoms of remanufacturing, the recycled products can be sold by the online recyclers to consumer as second-hand goods. Moreover, with the implementation of the Extended Producer Responsibility(EPR), the manufacturer is required to pay a certain fund for the recycling of the product, according to the Regulations on the Recycling and Disposal of Waste Electrical and Electronic Products, and this fund will be distributed to the recycler in the form of subsidies. Motived by this, the influence of the government fund policy on the resale strategies of online recycler is explored.A supply chain consisted of a manufacturer and an online recycler is investigated. The manufacturer produces with raw materials, while the online recycler takes back reusable items from the market and then sells them to the manufacturer or to the consumer as a second-hand good. Thus the online recycler has three resale strategies, i.e., selling all the recycled products, selling partial ones or no resale. For simplicity, the following assumptions are proposed: 1) The manufacturer has remanufacturing capacity, and the remanufactured products in no different with the new ones;2) Considering the better quality, durability and quality assurance services of new products, Consumers have a higher valuation of the products from the manufacturer than the resale ones from the online recycler;3) All the players have complete information. The profit functions of the manufacturer and the online recycler under different scenarios are developed respectively. Then the equilibrium outcomes of the decision models are derived by the nonlinear programming theory and the static game method.It is found form the results that: when the government levies a low fund on the manufacturer, with the increase of the subsidies to the online recycler, the recycling and resale strategies of online recycler are successively: partial recycling and resale all, partial recycling and partial resale, partial recycling and no resale, and recycling all and no resale. If the fund levied by the government on the manufacturer increased further, the strategy of partial recycling and partial resale will be divided into partial recovery and partial resale, recycling all and partial resale. At the same time, the strategy of partial recycling without resale will be transformed into recycling all without resale. When the government levies a high fund on the manufacturer, the online recycler choose to recycling all, increases with the increase of the subsidies to the online recycler successively, the resale strategy are: all resale, partial resale and no resale. Further analysis shows that the profits of the manufacturer and the online recycler are globally optimal under the strategy of recycling all without resale with low fund and high subsidies, and the recycling amount is the largest. In addition, it is also found that government funds and subsidies had a negative impact on consumer surplus. We hope that our works is helpful for the online recycling company.