新信息技术驱动的制造服务化价值创造过程:基于徐工的探索性案例研究

The Value Creation Process of New ICTs-powered Servitization of Manufacturing:An Exploratory Case Study on XCMG

近年来物联网等新信息技术的快速兴起有力地推动了制造服务化的发展,为制造企业实现价值创造提供了新的机遇。然而,新信息技术环境下制造服务化的价值创造过程尚不明确。为此,本文采用探索性单案例研究方法,借用MAXQDA12.0软件,使用扎根理论的编码方法处理数据,构建了新信息技术驱动的制造企业服务化价值创造过程模型,包括架构支撑体系构建、新信息技术功能应用、价值创造活动实现和价值创造方式实现四部分。由于价值创造是通过价值创造活动实现的,同时,新信息技术环境下价值创造活动多需要新信息技术功能支撑,因此,本文又进一步探讨了新信息技术驱动的制造服务化价值创造过程中价值创造活动的变化及其对价值创造方式的影响,以及新信息技术功能应用中数据、信息和知识的传递、集成、处理和共享对价值创造活动的支撑作用。本文为新信息技术环境下制造企业开展服务化转型提供理论支持,并为制造服务化价值创造研究提供理论借鉴。

Over the last few years,the fast rise of new ICTs such as the Internet of Things has effectively promoted the development of manufacturing through servitization,which provides new opportunities for manufacturing enterprises to achieve value creation.However,the value creation process of new ICTs-powered servitization of manufacturing is still unclear.This paper adopts an exploratory case study approach,as well as coding in grounded theory with MAXQDA12.0.and builds a model of the new ICTs-powered value creation process for manufacturing enterprise through servitization,which includes four parts:the construction of architecture support system,the application of new ICTs functions,the realization of value creation activities and the way of value creation.Because value creation is achieved through value creation activities,and many value creation activities in the new ICTs environment require the support of new ICTs functions,therefore,this paper further discusses the changes in the value creation activities during the value creation process of new ICTs-powered servitization of manufacturing,as well as the transferring,integration,processing and sharing of data,infor-mation and knowledge supporting the value creation activities with application of new ICTs functions.This paper provides theoretical support for implementing servitization in the new ICTs environment and provides theoretical reference for research about value creation through servitization.