基于2.5D风格的圆明园文创产品开发策略研究

Research on the Development Strategy of the Yuanmingyuan Cultural and Creative Products Based on 2.5D Style

通过对比古今圆明园主题元素的表达形式,构建界画、线法画与2.5D风格的互通逻辑,并对《圆明园四十景图咏》中的各场景进行2.5D风格的转译,旨在使其成为当今文创设计中的应用范式。此外,通过研究转译文创产品的实际销售数据,对圆明园文创产品的设计方法和销售模式进行验证,以期能够探索出适合圆明园发展的文创产品开发策略。

By comparing the expression forms of ancient and modern Yuanmingyuan thematic elements and building a logic of interoperability between boundary painting, line painting and 2.5 D style, the scenes in "Forty Scenes of the Yuanmingyuan" are translated into 2.5 D style, aiming to make it a paradigm for application in today’s cultural and creative design. In addition, through studying the actual sales data of the translated cultural and creative products, the design method and sales model of the Yuanmingyuan cultural and creative products are verified, in order to explore the development strategy of the cultural and creative products suitable for the development of the Yuanmingyuan.