全媒体时代的中国形象跨文化传播——以短视频输出为例

The Cross-cultural Communication of Chinese Image in the All-media Era——Taking Short Video Output as an Example

全媒体时代背景下,"讲好中国故事"的手段正悄然变化。短视频作为全媒体时代的重要产物,逐渐成为社交媒体时代构建国家形象的重要力量,具有时长短、视听元素丰富、互动性强、传播速度快、传播范围广等优点。重视短视频的输出,对增强民族文化自信、树立良好的国家形象、提高国际话语权都大有裨益,但同时也应注意加强行业监督,规范治理短视频的内容和传播中的乱象。

In the context of the all-media era,the means of"telling Chinese stories well"is quietly changing.As an important product of the all-media era,short videos have gradually become an important force in the construction of national image in the social media era.It has the advantages of short time length,rich audio-visual elements,deep interaction,fast communication speed and wide communication range.Paying attention to the output of short videos is of great benefit to enhance national cultural self-confidence,guide the creation of a good national image and increase China’s voice in the international community.However,at the same time,this article believes that China should strengthen industry supervision and address the irregularities relating to the content and spread of short videos.