何以从国际传播走向国家战略传播——《程曼丽研究文集》的探索与启示

Moving from International Communication to National Strategic Communication

从国际传播转向国家战略传播,是快速提升中国国际传播能力的捷径。《从国际传播到国家战略传播——程曼丽研究文集》记录着20多年来程曼丽从外国新闻史研究转向国际传播、再到国家战略传播的学术生涯,堪称中国国际传播实践、教育和研究发展的一个缩影。20世纪末至21世纪初,程曼丽开始关注国际传播研究和中国对外传播体系建设,她积极推动国际传播实践,逐步探入国家形象塑造研究。2015年以来,她以战略传播思维审视中国国际传播、考察全球信息网络,以全新的研究视角思考海外华文传媒、中国外宣的议程设置、美西方涉华舆论,取得了一系列重要成果,在构建具有中国特色的战略传播体系领域做了有益的探索。

The shift from international communication to strategic communication is a shortcut to improve China’s international communication capacity.From International Communication to National Strategic Communication:Cheng Manli’s Research Collection,is the epitome of the development of international communication practice,education and research in China,also records Cheng’s academic career from foreign news history research,international communication to national strategic communication for more than two decades.From the end of the 20 th century to the early 21 th century,Cheng began to pay attention to the international communication.She actively promoted the practice of international communication,and gradually explored into the research of national image shaping.Since 2015,she examined international communication with strategic communication thinking,with a new research perspective of overseas Chinese media,agenda setting and public opinion of China,finished a series of important achievements.Cheng has made beneficial attempts on Chinese characteristics strategic communication.