互联网+背景下国内二手车市场模式创新

Innovation of Domestic Second-hand Car Market Mode under the Internet plus Background

以二手车市场模式为出发点,以市场模式的创新为基础,对国内二手车市场进行研究。将互联网与二手车行相结合,创新出新模式。从市场的定义、发展情况、理论模型、构成要素等几个方面来认清二手车市场的概念。对市场进行分析,从行业背景、市场现状、微观个体、商业模式等多维度进行综合性分析。简述国外二手车市场现状对我国有什么启发,以及互联网的发展趋势和如何在互联网背景下如何创造出新模式。目前c2c类交易模式虽然是主导地位,但也需要创新完善。最后,依据大数据时代新理论,为二手车市场提供创新方向。建设一个专业合规的"专业化私人服务的二手车服务平台"整合线上线下资源,为客户提供安全的消费保障。

Based on the second-hand car market model and the innovation of market model,this paper studies the domestic second-hand car market.Combining the internet with second-hand car stores,the article innovates a new model.The concept of second-hand car market is recognized from the definition,development,theoretical model and constituent elements of the market.The article analyzes the market from the multi-dimensional aspects of industry background,market status,micro individual and business model.This paper briefly describes the enlightenment of the current situation of foreign used car market to China,as well as the development trend of the internet and how to create a new model under the background of the internet.At present,although C2C trading mode is dominant,it also needs innovation and improvement.Finally,according to the new theory of the big data era,the study provides innovative direction for the second-hand car market,so as to build a professional and compliant "used car service platform for professional private services" and integrate online and offline resources to provide customers with safe consumption protection.