叙事理论的公共设施体验设计研究——以株洲智慧路灯设计为例

Public Facility Experience Design of Narrative Theory-Taking Zhuzhou Smart Street Lamp Design as an Example

目的为了解决公共设施产品开发过程中,设计师对产品文化故事构建的盲目性与主观性问题,从而增强产品的地域文化特征和提升用户情感体验。方法从既定的叙事主题中提取出“叙事具象元素”“叙事感性词汇”“叙事行为元素”三类叙事关键词,进行初步分析与筛选,并按照叙事思维“名词+形容词+动词”的形式构建叙事文本。根据因子分析法,建立叙事文本评价指标,作为叙事文本评选依据,采用TOPSIS法对叙事文本进行优选,对优选后的叙事文本进行解析,提取其设计元素应用到产品设计中。结论以株洲智慧路灯设计项目为例,在确定产品叙事主题基础上,结合定性与定量两种方法,对其叙事文本进行分析、构建与优选,辅助创意设计生成,获得了企业方与用户认可方案两款,进一步验证了该方法的可行性与适用性。

This paper aims to solve the blind and subjective problem of the designer on the construction of product culture story in the development process of public facilities products,thus enhance the regional cultural characteristics of products and enhance the emotional experience of users.Three narrative keywords,namely“narrative representational element”,“narrative perceptual vocabulary”and“narrative behavioral element”,were extracted from the established narrative theme,and the narrative text was constructed according to the form of“noun+adjective+verb”in narrative thinking.According to the factor analysis method,the evaluation index of narrative text was established as the basis for the selection of narrative text.The topsis method was used to optimize the narrative text,analyze the optimized narrative text and extract its design elements and apply them to product design.Taking Zhuzhou intelligent street lamp design projects as an example,on the basis of determining product narrative theme,combining qualitative and quantitative methods,the narrative text was analyzed,constructed and selected to assist in creative design generation,and two solutions were approved by the enterprise and the user,further verifying the feasibility and applicability of the method.