文化符号视角下的澳门旅游纪念品设计研究

Research on Design of Macao’s Tourist Souvenirs from Perspective of Cultural Symbols

目的以文化符号的象征性含义为切入点,探索澳门旅游纪念品设计的有效方法,促进澳门文化传播和旅游纪念品产业发展。方法首先,对澳门旅游产业发展进行必要介绍,并梳理分析国内外学者对旅游纪念品属性与开发设计方面的研究成果,得出从文化符号角度进行澳门旅游纪念品设计研究的必要性;其次,通过对符号概念的阐述,定义文化符号的主题类别,继而在文化符号借用象征方式和隐喻象征方式中构建旅游纪念品的设计架构;最后,调查和分类澳门文化符号的内容,给出澳门旅游纪念品的设计方法,同时通过设计实例加以说明。结论文化符号的借用与隐喻设计方法能有效帮助设计师从象征角度完成旅游纪念品的设计,关键是找到文化符号与旅游纪念品之间的象征性联系。这对设计理论研究和旅游纪念品设计创新具有重要价值。

Taking the symbolic meaning of cultural symbols as the starting point,this paper aims to explore the effective methods for the design of Macao tourist souvenirs and promote the cultural dissemination of Macao and the development of the tourist souvenir industry.Firstly,a necessary introduction to the development of Macao’s tourism industry is made,the research results of domestic and foreign scholars on the attributes and development of tourism souvenirs are combed and analyzed,and the necessity of studying the design of Macao’s tourism souvenirs from the perspective of cultural symbols is drawn.Secondly,through the elaboration of the concept of symbols,the thematic categories of cultural symbols are defined,and then the design framework of tourist souvenirs is constructed by borrowing symbolic methods and metaphorical symbolic methods of cultural symbols.Finally,the content of Macao cultural symbols are investigated and classified,the design method of Macao tourist souvenirs are given,and illustrated with design examples.The borrowing of cultural symbols and metaphorical design methods can effectively help designers complete the design of tourist souvenirs from a symbolic perspective that the key is to find the symbolic connection between cultural symbols and tourist souvenirs.This is of great value to the research of design theory and the design innovation of tourist souvenirs.