乡村振兴战略下农产品电商物流发展困境及对策研究--以陕西省汉中市为例

Research on the Dilemma and Countermeasures of Development of Agricultural Products E-commerce Logistics under the Rural Revi⁃talization Strategy--Take Hanzhong City in Shaanxi Province as an Example

汉中市电商发展进入了换档提速的重要阶段,但发展缓慢的农村物流掣肘着农村电商的发展,尤其是生鲜农产品因产品本身的特殊性,在储运温控、运输速度、运输质量、运输成本等方面有较高要求。文章系统地分析汉中市农产品电商物流存在的短板,提出农产品电商物流体系的优化建议。

E-commerce development in Hanzhong has entered an important stage of gear shifting and speed-up.However,the slow development of rural logistics prevents the development of rural e-commerce.Due to the particularity of fresh agricultural products,there are higher requirements in storage and transportation tem-perature control,transportation speed,transportation quality and transportation cost.Based on the background of domestic cold chain transportation,this paper systematically analyzes the current situation and existing problems of agricultural products cold chain logistics transportation in Hanzhong City,and finds solutions to promote the rapid development of Hanzhong modern cold chain logistics.