论基于步速层级模型之上的时尚产业双链条构建范式

On the Dual Chain Construction Paradigm ofFashion Industry Based on the Pace Hierarchical Model

时尚产业是跨越先进制造业与现代服务业产业界限的综合化产业,时尚产业双链条即生产链条及传播链条,新消费时代背景下,生产链条数字化以及传播链条的需求导向是构建时尚产业生态范式的主导趋势。本文基于步速层级模型,分析及预测新时代消费需求的特征及现存问题,以及扮演消费升级主力的年轻一代与时尚产业及品牌构建的相互关系,探寻新型的时尚产业的生产及消费方式,为我国未来时尚产业构建范式提出若干建议。

Fashion industry is a comprehensive industry that crosses the boundary between advanced manufacturing industry and modern service industry.The double chain of fashion industry is production chain and communication chain.Under the background of the new consumption era,the digitization of production chain and the demand orientation of communication chain are the leading trend of constructing the ecological paradigm of fashion industry.Based on the pace hierarchy model,this paper analyzes and forecasts the characteristics and existing problems of consumption demand in the new era,as well as the relationship between the young generation playing the main role in consumption upgrading and fashion industry and brand construction,explores the production and consumption mode of new fashion industry,and puts forward some suggestions for the construction paradigm of fashion industry in China in the future.