“互联网+”背景下我国传统传媒企业并购绩效分析--以中文天地传媒并购北京智明星通为例

Analysis of Merger and Acquisition Performance of Traditional Media Enterprises in China Under the Background of"Internet+"--Taking the Merger and Acquisition of Beijing Elex by Chinese Universe Media as an Example

近年来,我国文化传媒产业逐渐进入产业结构调整转型的关键时期,国家接连出台的利好政策,为文化传媒产业实现转型升级提供了历史性机遇。2014年,中文天地出版传媒集团股份有限公司通过发行股份和支付现金的方式并购北京智明星通科技有限公司,并在并购后实现迅猛发展。论文通过4个维度对企业并购前后的财务数据进行分析,以更好地分析并购绩效,在总结中文天地传媒并购北京智明星通成功经验的基础上,为传统的传媒企业并购互联网企业进而实现“互联网+”背景下的战略转型升级提供有益借鉴。

In recent years,China's cultural media industry has gradually entered a critical period of industrial structure adjustment and transformation.Favorable policies successively promulgated by the state have provided historical opportunities for the transformation and upgrading of the cultural media industry.In 2014,Chinese Universe Publishing and Media Group Company Limited merged and acquired Beijing Elex Technology Company Limited by the methods of issuing shares and paying cash,and achieved rapid development after the merger and acquisition.The paper analyzes the financial data before and after merger and acquisition in four dimensions,so as to better analyze the merger and acquisition performance.On the basis of summarizing the successful experience of Chinese Universe Media's merger and acquisition of Beijing Elex,the paper provides a useful reference for traditional media enterprises to merge and acquire internet enterprises to realize strategic transformation and upgrading under the background of"internet+".