大数据时代高校思想政治教育的创新探究

Innovative Research on Ideological and Political Education in Colleges and Universities in the Era of Big Data

随着大数据时代的到来,信息技术、互联网技术、计算机技术等先进技术在各行业、各领域中都得到了广泛应用,从根本上改变了人们的思维方式,对人们的日常生产生活造成了极大的冲击和影响,也使高校思想政治教育存在的问题日益凸显。为了更好地应对新时代带来的发展机遇和挑战,应加强引入大数据技术等先进技术手段,改革教育手段、教育思路及方式。在思想政治教育中,群体性分析与个性化定制的有效结合,能够进一步增强教育的时效性和针对性。该文就大数据背景下高校教育的发展特点和思想政治教育的内涵进行分析,结合现阶段思想政治教育存在的问题,探讨建立教育创新模式的有效策略。

With the advent of the era of big data,advanced technologies such as information technology,Internet technology,and computer technology have been widely used in various industries,fundamentally changing the way people think,and having a great impact on daily life and production.Meanwhile,the problems existing in the ideological and political education in colleges and universities are also increasingly prominent.In order to better respond to the development opportunities and challenges in the context of the new era,it is necessary to strengthen the introduction of advanced technologies such as big data technology,and reform education methods and education ideas,and further enhance the timeliness and pertinence of education through the effective combi nation of group analysis and personalized customization in ideological and political education.This paper ana lyzes the characteristics of the development of college education in the context of big data and the connotation of ideological and political education,and discusses the effective strategy for establishing an innovative mode of edu cation combined with the problems existing in ideological and political education at the present stage.