“后疫情时期”传统舞台表演艺术创新发展的机遇与思路

Opportunities and Ideas for the Innovation and Development of Traditional Stage Performing Arts during the“Post-epidemic Period”

经济社会的深度数字化转型、科技领域持续演化发展的创新,推动传统舞台表演艺术形成新的发展态势:现代技术赋能舞台表演艺术创新,传统舞台表演艺术在场性与在线性的联动。“后疫情时期”特殊的社会发展环境,使传统舞台表演艺术的创新发展面临诸多问题:疫情限流阻碍演艺行业恢复发展、演艺形态单一、内容创新不足、运营模式陈旧、产业链条单一、盈利价值单薄等。福祸相依,特殊的社会发展环境孕育了以互联网平台为支撑的网络表演形式、内容、运营模式的繁荣创新,为传统舞台表演艺术的创新发展提供了宝贵的机遇。政府、文艺院团等相关主体应正视“危机”,利用“机遇”,通过精准施策出台刺激性政策与创新性扶持政策相结合的“套餐式”政策,鼓励演艺机构开发云产品,创新内容生产模式,组建云上演艺联盟,重塑演艺生态链,适应互联网时代创新发展的思路,促进传统舞台表演艺术创新发展。

The deep digital transformation of economy and society and the innovation of continuous evolution and development in science and technology promote the formation of a new development trend of traditional stage performing arts:modern technology empowers the innovation of stage performing arts,and the linkage of presence and online of traditional stage performing arts.The special social development environment in the post-epidemic period makes the innovation-driven development of traditional stage performing arts face many problems:the current limit of epidemic situation hindering the recovery and development of performing arts industry,single performing arts form,insufficient innovation of content,outdated operation mode,monotonous industrial chain and little profit value,etc.Blessings and misfortunes are interdependent.The special social development environment has witnessed the prosperity and innovation of network performance forms,content and operation modes supported by the Internet platform,which provides valuable opportunities for the innovative development of traditional stage performing arts.The government,art troupes and other relevant subjects should face up to the“crisis”,seize the“opportunity”,and introduce a“package”policy combining stimulating policies and innovative support policies through precise policies,so as to encourage performing arts institutions to develop cloud products,innovate content production models,formperforming arts alliances on the cloud,reshape the ecological chain of performing arts,adapt to the innovative development ideas in the Internet era,and promote the innovative development of traditional stage performing arts.