“后疫情时代”长三角地区文化产业一体化实现路径研究

Research on the Realization Path of Cultural Industry Integration in Yangtze River Delta in“Post-epidemic Era”

加快推进长三角文化产业一体化发展,既是大势所趋,也是内在要求。长三角地区文化产业一体化具有较好的基础,一方面文化产业增加值持续保持增长,文化及相关产业市场主体数量出现剧增,文化产业固定资产投资规模逐渐加大,文化产业科技创新能力持续增强,文化类社会组织蓬勃发展。另一方面,三省一市在文化产业领域达成了一系列的合作,共同努力推动长三角文化一体化向更高质量发展。然而长三角地区文化产业一体化发展仍存在着制度框架上的瓶颈,如行政机制方面顶层设计欠缺,合作机制不健全;市场机制方面区域统一,文化产业市场仍未建立;社会机制方面,文化社会组织潜力有待进一步挖掘。后疫情时代,推动长三角地区文化产业一体化发展,一方面要处理好政府、市场与社会组织之间的关系,让政府、市场和社会各归其位、各尽其责,破除文化产业一体化发展中存在的固有问题,另一方面对新冠疫情带来的文化产业发展环境的变化,应有针对性地制定促进文化产业发展的政策,发挥科技支撑的作用,推动文化产业转型升级。

Accelerating the integration of cultural industry in the Yangtze River Delta is not only a general trend,but also an internal requirement.Cultural industry integration in the Yangtze River Delta region has a good foundation.On the one hand,the added value of the cultural industry continues to grow,cultural and related industry market entities have mushroomed,the scale of fixed asset investment in the cultural industry has gradually increased,the cultural industry s capacity for scientific and technological innovation has continued to grow,and cultural social organizations have flourished.On the other hand,the three provinces and one municipality have reached a series of cooperation in the field of cultural industry,making joint efforts to promote the cultural integration in the Yangtze River Delta to higher-quality development.However,there are still institutional bottlenecks in the integration of cultural industry in the Yangtze River Delta,such as the lack of top-level design of administrative mechanism and unsound cooperation mechanism;In terms of market mechanism,the regional unified cultural industry market has not yet been established;In terms of social mechanism,the potential of cultural and social organizations needs to be further tapped.In the post-epidemic era,in order to promote the integration of the cultural industry in the Yangtze River Delta,the relationships between the government,the market and the social organizations must be properly managed,thus allowing the government,the market and the society to leverage their respective duties and do their best to eliminate the inherent problems in the development of the cultural industry integration.Meanwhile,in the context of the new development environment of the cultural industry brought about by COVID 19,targeted policies shall be developed to support the development of cultural industry,while science and technology shall be utilized to promote the transformation and upgrading of cultural industry.