我国文化产业转移的梯度特征及影响因素分析

Analysis of Gradient Characteristics andInfluencing Factors of CulturalIndustry Transfer in China

本文从宏观层面对我国31个省份文化产业的梯度特征进行了分析,并以我国文化及相关产业类102家上市公司2010—2019年在大陆31个省份的投资数据为样本,分别运用Logit和Tobit模型从企业发展和地区发展两个层面对文化产业转移的影响因素进行了实证分析。研究结果表明,在市场机制作用和中央、地方政策支持下,部分省份文化产业发展的梯度优势日益凸显,文化产业的梯度发展格局已基本形成。具有较大市场规模、较高经济发展阶段的地区,更容易吸引外来企业投资,从而加快产业转移;劳动力成本、土地成本、人力资本以及税费负担越低的地区,对外来文化企业投资的吸引力越大;规模较大的企业具有更强的产业转移意愿。在实证分析的基础上,本文围绕推动文化产业在各区域间的协调发展提出了对策建议。

This paper analyzes the gradient characteristics of cultural industry in 31 provinces of China from the macro level,and takes the investment data of102 listed companies in cultural and related industries in 31 provinces of China's Mainland from 2010 to 2019 as samples.This paper employs Logit and Tobit models to analyze the influencing factors of cultural industry transfer from two aspects of enterprise development and regional development.The results show that under the role of market mechanism and the support of central and local policies,the gradient advantage of cultural industry development in some provinces is increasingly prominent,and the gradient development pattern of cultural industry has basically formed.Regions with larger market scale and higher stage of economic development are more likely to attract investment from foreign enterprises,thus speeding up industrial transfer;and regions with lower labor cost,land cost,human capital and tax burden are more attractive to foreign cultural enterprises.Large-scale enterprises have stronger willingness of industrial transfer.Based on empirical analysis,this paper proposes countermeasures and suggestions to boost the coordinated development of cultural industry among regions.