文化与旅游产业的耦合协调度研究:模型与实证

Study on the Coupling Coordination between Culture and Tourism Industry:Model and Empirical Study

文化与旅游融合发展是文化建设和旅游发展的内在要求和必然结果,必须坚持以文促旅、以旅彰文的协调发展原则。本文采用定量研究方法,首先科学设定文化与旅游产业耦合协调评价指标;其次构建文化与旅游产业耦合协调评价模型,并以湖南文化与旅游产业为研究案例,全面测度了湖南文化与旅游产业的耦合协调水平。最后,本文系统提出了促进文化与旅游产业职能融合、市场融合、服务融合以及技术推动融合等提升文化与旅游产业耦合协调水平的相应策略。

The integration and development of culture and tourism is the inherent requirement and inevitable result of cultural construction and tourism development,so the coordinated development principle of promoting tourism with culture and promoting culture with tourism must be followed.In this paper,the quantitative research method is adopted Firstly,the evaluation index of coupling coordination between culture and tourism industry is set scientifically.Secondly,the evaluation model of coupling and coordination between culture and tourism industry is constructed Taking Hunan culture and tourism industry as a case study,the coupling and coordination level of Hunan culture and tourism industry is comprehensively measured.Finally,the paper systematically puts forward strategies for promoting the integration of functions,markets,services and technologies to improve the coupling and coordination between culture and tourism industry.