基于数字游戏的知识类信息传播策略研究

Research on the dissemination strategy of knowledge information based on digital games

目前市场上存在大量以知识传播为目的的数字游戏,但很多都未能将知识传播与游戏元素充分融合,导致效果欠佳。本文提出了基于游戏进行知识类信息传播的具体策略,以实现将游戏过程与知识信息的传播过程进行融合。首先对游戏的媒介属性进行浅析;其次对游戏核心元素与游戏体验的来源进行分析;最后给出了将知识信息传播融入每一个游戏元素的具体策略:将知识信息通过游戏机制进行隐性化呈现、通过游戏挑战引导人们对知识信息进行主动式获取、通过游戏目标对知识的传播进行进程化管理、通过游戏幻想对知识进行情感化传播,以及通过社交元素实现知识信息的多元化传播。本研究有助于知识传播工作者提升基于游戏的信息传播效率。

At present, there exist a large number of digital games in the market for the purpose of knowledge dissemination, but many of them fail to fully integrate knowledge dissemination with game elements, resulting in poor results. This paper proposes a specific strategy for knowledge-based information dissemination based on games in order to achieve the integration of the game process with the dissemination process of knowledge information. Firstly, the media attribute of the game is analyzed;Secondly, it analyzes the source of game core elements and game experience;Finally, the specific strategy of integrating knowledge information dissemination into each game element is output. The research conclusion is to present knowledge information implicitly through the game mechanism, guide people to actively acquire knowledge information through game challenges, manage the process of knowledge dissemination through game objectives, emotionally disseminate knowledge through game fantasy, and realize the diversified dissemination of knowledge information through social elements. This study aims to assist knowledge communication workers to improve the efficiency of game based information communication.