美育导向下创新性传媒人才培养路径研究

Research on the Cultivation Path of Innovative Media Talents Under the Guidance of Aesthetic Education

高校校园电视站是重要的的宣传职能部门和传媒专业实践平台,但在发展中过程面临着如节目质量不高、制作人员创新意识欠缺等问题。本文通过案例分析、归纳总结等方法,以审美教育为研究导向,从实践教学平台的角色功能、美育导向下的培养定位、业务素质竞争力塑造等角度出发,对如何借助这一实践教学平台培养出更具竞争力的传媒专业化人才,提出有效策略与路径。

The Campus TV station in universities and colleges is an important publicity department and practice platform for media majors, but in its process of development, it is faced with low program quality, production staff lacking innovation consciousness and other problems. Through case analysis, summary and other methods, this paper takes aesthetic education as the research direction, and puts forward effective strategies and paths on how to cultivate media professional talents with better competitiveness with the help of this practical teaching platform, from the perspectives of the roles and functions of the practical teaching platform, the training orientation under the guidance of aesthetic education, and cultivation of professional competitiveness.