旅游凝视视角下城市边缘型社区居民——游客价值共创研究

THE VALUE CO-CREATION OF RESIDENT AND TOURIST IN URBAN FRINGE COMMUNITIES FROM TOURISM GAZE PERSPECTIVE

旅游凝视视角下居民—游客价值共创行为尚未得到学界的实证检验。基于旅游凝视理论,本研究构建了旅游者凝视、东道主凝视、地方依恋、感知价值和居民—游客价值共创行为的影响模型,并在泉州浔埔社区展开问卷调查。研究表明:①旅游者凝视正向影响东道主凝视;②旅游者凝视和东道主凝视正向影响居民—游客价值共创行为;③地方依恋在旅游凝视对居民—游客价值共创行为的影响关系间具有中介作用,感知价值正向调节了旅游凝视对居民—游客价值共创行为的影响。本研究拓展了旅游凝视理论,揭示了旅游凝视对居民—游客价值共创行为的影响机制。

The influencing factors of residents-tourist value co-creation have gradually attracted scholars’ attention, which is of great importance for promoting the development of destination and tourist experience quality. However, few research has empirical investigated the relationship between tourism gaze and residenttourist value co-creation, which serves as an important research gap need to be filled. Based on tourism gaze and value co-creation theory, this research examined the impact of tourism gaze(i.e., tourist gaze and host gaze) on residents-tourist value co-creation behavior from the perspective of host-guest interaction in urban fringe communities. A questionnaire survey was conducted in Xunpu, Quanzhou, Fujian, and a total of 369 valid respondents were obtained for data analysis. The statistical analysis techniques used were exploratory and confirmatory factor analysis, correlation analysis, and structural equation modeling. The results showed that: 1) Tourist gaze positively predicted host gaze, that is, tourists’ gaze projection and aesthetic experience on destinations triggered residents’ reverse gaze;2) Tourist gaze and host gaze positively predicted residentstourist value co-creation, and tourist gaze had a greater impact on residents-tourist value co-creation;3)Place attachment completely mediated the impact of tourist gaze on resident-tourist value co-creation, as well as partial mediated the impact of host gaze on resident-tourist value co-creation;4) Resident perceived value positively moderated the impact of tourist and host gaze on resident-tourist co-creation.