中国共产党百年媒体政治逻辑嬗变研究

The Evolution of the Political Logic of the Chinese Communist Party in the Media

纵观中国共产党百年传媒史,坚持与强化"党管媒体"原则,成为中国共产党媒体政治逻辑的不易法则。革命党时期如此,执政党时期亦如此。但在不同历史语境和媒介环境下,媒体政治逻辑的外显特征和内在机制有所不同。互联网兴起,全面撬动了此前"紧平衡"的媒体政治格局。传播结构因新媒体的迅速扩张发生深刻变化,政治与媒体政治耦合的机制被改变。十八大之后,执政党重整传播新秩序,重塑媒体政治逻辑,全面提升了执政党的媒体执政能力。

Throughout the media development of the Communist Party of China in a hundred-year history,reinforcement and persistence of the principle,media should be administrated by CCP,is the fundamental rule,regardless of the period of revelation period or ruling one.The external characteristic and intrinsic mechanisms of the logic of media politics differ in historical contexts and media environments.The rise of the Internet comprehensively shifts the media political landscape from a "tightly balanced" status.The media structure profoundly changed by the rapid expansion of new media.The coupling mechanism of media politics and politics has been weakening,even the trend of unbinding has been appeared.Since the 18 th National Congress of the Communist Party of China,the ruling party has been reorganizing the new order of communication,reshaping the logic of media politics,and comprehensively improving the party’s governance capacity in media.