扩大内需背景下流通创新与农村消费升级协同发展研究

Research on the Coordinated Development of Circulation Innovation and Rural Consumption Upgradein the Context of Expanding Domestic Demand

立足国内大循环,通过流通创新推动农村消费升级从而释放农村消费潜力成为我国扩大内需的必然途径.从理论和实证两方面分析流通创新与我国农村消费升级之间的协同发展关系,理论方面分析了流通创新与我国农村消费升级之间的作用机制,实证方面通过构建指标体系和耦合协调发展模型来研究二者之间的动态效应.结论表明:流通创新与我国农村消费升级之间高度耦合;二者的协调发展程度虽然整体处于失调状态但呈现不断改善态势.在此基础上,提出推进流通创新与农村消费升级协同发展的对策建议.

Based on the domestic cycle,promoting the upgrading of rural consumption through circulationinnovation to release the potential of rural consumption has become an inevitable way for my country toexpand domestic demand.This paper analyzes the coordinated development relationship betweencirculation innovation and our country's rural consumption upgrade from both theoretical and empiricalaspects.The mechanism between circulation innovation and rural consumption upgrading in China isanalyzed theoretically.In the empirical aspect,the dynamic effect between the two was studied byconstructing index system and coupling coordinated development model.The conclusion shows that there isa high degree of coupling between circulation innovation and the upgrading of rural consumption in ourcountry.Although the degree of coordination between the two is in a state of imbalance as a whole,itshows a trend of continuous improvement.On this basis,countermeasures and suggestions for promotingthe coordinated development of circulation innovation and rural consumption upgrading are put forward.