新消费伦理的建构及其制度逻辑(1949—1956)——以上海为中心的考察

New Consumption Ethics and Its Institutional Logic: The Case of Shanghai,1949—1956

1949年以来,崇俭的消费伦理的回归,与"赶超型"工业化战略所带来的一系列制度安排密切相关,这一价值取向背后有其一套制度逻辑。社会主义国家在实践中发现,提倡节俭既可以实现增加积累,扩大投资,又可以抑制消费需求,减轻对供给的压力。在这个过程中,国家有意或无意地加强了对城市居民经济生活的干预力度,消费、储蓄等私人行为都被纳入国家计划之中。出于维系新的制度安排的需要,大众媒体承担了宣扬和解释新的消费伦理的功能,并且根据社会舆论的反馈,调整宣传口径。民众需求的正当性逐渐让位于国家战略的至高性。

The present paper attempts to shed light on how the new consumption ethics was formulated and what role that the institutional arrangement concerning the industrial development since the founding of New China played in this process.The new consumption ethics praised a frugal life,by which not only the accumulation and investment could be increased but also the role that state could play in the economic life would be strengthened.