文化创意背景下插图与包装设计的融合分析

Analysis of the Integration of Illustration and Packaging Design Under the Background of Cultural Creativity

随着社会经济的发展,大众消费者对产品的需求不断加强。在文化创意的背景下,产品设计师需要不断的创新产品的包装,增强包装设计中的文化价值,从多方位、多角度来凸显产品的个性和优势,让其在市场竞争中,长久的保持强有力的竞争力和生命力。文章通过阐述插图在产品包装中的特点和价值,分析插图和包装设计的融合。

With the development of social economy,the demand for products of mass consumers has been continuously strengthened.In the context of cultural creativity,product designers need to continuously innovate the packaging of products,enhance the cultural value in packaging design,highlight the individuality and advantages of the product from multiple directions and multiple angles,so that it can be maintained in the market for a long time.Strong competitiveness and vitality.The article analyzes the fusion of illustrations and packaging design by explaining the characteristics and value of illustrations in product packaging.