浅析“国潮风”在本土化妆品包装设计中的应用

Brief Analysis of The Application of“Guochao Style”in Local Cosmetic Packaging Design

随着现代社会的发展,化妆品已成为必不可少的生活品之一。当下,包装设计需要显示本土化妆品品牌的独特之处来引起消费者的注意,亦如正在崛起的“国潮风”。“国潮风”的兴起归根结底是民族自信的回归,也是推动传统文化与现代包装再设计的重要途径。文章通过解析中国传统文化元素和现代新媒介推动消费模式,依托现代社会人民的生活理念和情感诉求,探讨“国潮风”在本土化妆品包装设计中的应用途径。与此同时,“国潮风”的“中国质造”也不断被世界认可。

With the development of modern society,cosmetics have become one of the indispensable articles of life.At present,its packaging design needs to show the uniqueness of local cosmetics brands to attract consumers’attention,such as the rising“national tide wind”.In the final analysis,the rise of“national tide wind”is the return of national confidence,but also an important way to promote the redesign of traditional culture and modern packaging.Based on the analysis of Chinese traditional cultural elements and the consumption mode promoted by modern new media,relying on the life concept and emotional appeal of people in modern society,this paper discusses the application of“guochao style”in local cosmetic packaging design.At the same time,“Guochao wind”“Made in China”has been recognized by the world.