新媒体环境下特色农产品品牌包装设计探讨

Discussion on Packaging Design of Characteristic Agricultural Products Brand Under the New Media Environment

当前深入推进农业供给侧结构性改革,特色农产品改革更是迫在眉睫,它是一个省份和地区农业发展的象征。我们要对农产品品牌推广引起重视,使农产品品牌形象成为宣传的标志。当前,国内农产品市场的发展受到品牌形象设计单一的影响,农产品品牌形象已经越来越不适应市场需求。本文分析了特色农产品品牌形象推广的问题,提出了新媒体环境下特色农产品品牌形象的设计,以供参考。

It is in the agricultural supply-side structural reform society,the reform of characteristic agricultural products reform is imminent,it is a symbol of the agricultural development of provinces and regions.We should pay attention to the brand promotion of agricultural products,so that the brand image of agricultural products will be a symbol of publicity.Currently,the development of the domestic agricultural products market is affected by the single brand image design,and the brand image of agricultural products has become more and more inadaptable to the market demand.This paper analyzes the problem s of brand image promotion of characteristic agricultural products,and puts forward the design of brand image under the new media environment for reference.