人性化尺度在药品包装设计中的应用与研究

Application And Research of Humanized Scale in Drug Packaging Design

人性化设计在现代包装设计发展过程中扮演了非常重要的角色。人性化设计在注重用户生理需求的同时还需要关注他们的心理需求。将人性化融入药品包装设计,促进消费者对包装的使用感受,体现设计以人为本的原则。本文以药品包装设计为例,阐述了人性化尺度在包装设计中对消费者在购买与使用过程的影响和对企业品牌形象树立的重要性。

Humanized design plays a very important role in the development of modern packaging design.Humanized design should pay attention to users'psychological needs as well as their physiological needs.Humanization is integrated into drug packaging design to promote consumers'use of packaging and reflect the principle of people-oriented design.Taking drug packaging design as an example,this paper expounds the influence of humanization scale in packaging design on consumers'purchase and use process,as well as the importance of establishing enterprise brand image.