投入产出分析视角下旅游业的网状产业经济结构转型升级研究——以云南省旅游业为例

Research on the Transformation and Upgrade in the Industrial Economy Network Structure of Tourism from the Input-output Analysis Perspective:Taking tourism of Yunnan Province as a case

从地域空间、产业经济两个视角,基于投入产出法对旅游业发展做实证分析,以此探索“旅游空间网”和“旅游产业网”。从空间的角度看,旅游是一个联动城市、小镇、村落和景区经济增长的综合性行业,在地域空间上形成了“以旅游城市的‘点’,到旅游路线的‘线’及‘网’”的空间网络结构;从产业的角度看,旅游是一个带动经济发展具有酵母性质的行业,在产业结构上形成了“以‘食住行游购娱’旅游六要素为核心,近百个产业相互交叉影响”的网状产业经济。以云南省为例,探讨云南旅游业经济结构转型升级。云南旅游业在转型升级过程中,存在首站名片不突出、特色小镇核心IP不强、“游”“购”的带动作用不足等“网络”关键节点不通畅或“断网”等困难。结合旅游网状产业经济特点,针对发展困难,提出聚焦首站打造、核心IP创意、旅游模式转变、旅游附加效能等加快旅游业转型升级的对策建议,更好地建设世界一流的旅游目的地。

Based on the input-output method,makes an empirical analysis of tourism development from the perspectives of regional space and industrial economy,aiming to explore“tourism space network”and“tourism industry network”.From the perspective of space,tourism is a comprehensive industry that links the economic growth of cities,towns,villages and scenic spots.In terms of regional space,it forms a spatial network structure from“point”of tourist city to“line”and“network”of tourist route.From the perspective of industry,tourism is a“yeast like”industry that drives economic development.In terms of industrial structure,it creates a network of industrial economy with a core composed by six elements:food,housing,transportation,tourism,shopping and entertainment,and nearly one hundred of industries interacting with each other.Taking Yunnan Province as an example,the transformation and upgrading of Tourism Industry in Yunnan was studied.While Yunnan tourism is undergoing transformation and upgrade,some difficulties still exist,including the first stop as the business card is not impressive,core Intellectual Property(IP)of characteristic towns is weak,driving force from“travel”and“purchase”is insufficient,and not very smooth network key nodes or disconnected network,etc.Combined with the economic characteristics of the tourism network industry and oriented to the development difficulties,this paper makes some strategic policy suggestions such as reinforcing the impression of the first stop,increasing creativity of core IP,transforming the tourism mode,and improving the efficiency of tourism.We hope that Yunnan can accelerate in building a better world-class tourist destination.