系统功能语法和视觉语法视角下网站互动性研究——以清华大学中国古文字艺术研究中心女书网站为例

Website Interactivity from the Perspective of Systemic Functional Grammar and Visual Grammar:The Case of Nüshu Website Established by Research Center of Ancient Chinese Characters Art,Tsinghua University

女书是一种濒危的女性文字,亟需保护传承。网站作为新媒体的常见形式,一方面,其呈现多模态与超文本性特点,是传统文化推介的有效途径;另一方面,以互动符号为核心的网站互动性影响着网站使用者的信息接受,可与使用者建立特定的人际关系,并最终影响传统文化的传播。文章以清华大学中国古文字艺术研究中心的女书网站为例,以系统功能语法和视觉语法视角下的网站互动性为分析框架,探讨互动符号在网站信息传递中的作用,分析网站设计者与使用者之间的权力关系,进而讨论该网站在功能性和美学上的特点与不足,期待能为同类型传统文化的在线传播提供一些理论与实践支持。

Nüshu is an endangered female character that needs to be preserved and inherited.A common form of new media,the website serves as an effective way to promote the traditional culture by integrating multimodality and hypertextuality.The website interactivity with interactive signs as the core influences website users who accept information and cultural communication.It establishes a certain interpersonal relationship with those users and eventually impacts traditional cultural transmission.Taking the Nüshu website established by Research Center of Ancient Chinese Characters Art,Tsinghua University as an example,this paper discusses the function of interactive signs/sites,the power relation between designers and users,and features and faults in terms of functionality and aesthetics of the website.The analytical framework mainly constitutes systemic functional grammar and visual grammar.The finding of the study will shed light on how to preserve and publicize similar traditional cultures through websites.